Brand values

What makes us great

Standards exist to be improved upon, and the high standards we set in our work today present us with our challenges for tomorrow. We are determined to offer our customers the very best possible products, processes, applications and services. This dedication to excellence makes the company successful, and embraces our four core brand values of creativity, ambition, flexibility and responsibility.

Creativity

We are committed to extending the boundaries of what is achievable. We are constantly striving to create new and improved products and services which provide even better answers to our customers' needs.

Ambition

DESSO is a company of enormous drive and ambition. Our strategy is not only to build and strengthen our current markets but to develop and widen our product portfolio. We aim to target activities that will increase our profitability and earnings stability.

Flexibility

DESSO possesses the ability to change, to respond quickly and effectively to the ever-changing business environment. We remain alert to what our markets and customers require, and can use our knowledge and resources to take any required action swiftly and efficiently.

Cradle to Cradle®

It has always been important to DESSO to make beautiful, beneficial products. Now a new dimension of quality is added to this aim: Cradle to Cradle® quality. Under this vision, quality no longer entails merely the tangible properties of the product, but also its effects on humans and the environment in the widest sense possible. It also entails the identity of the company that produced the product. Following are the details of DESSO's Cradle to Cradle® vision.

DESSO will incorporate the Cradle to Cradle® thinking into its systems.
DESSO will adopt a general goal of progress for the implementation of Cradle to Cradle®. It will periodically seek new Cradle to Cradle® horizons for its operation as a company and strive to reach them.
DESSO will not be less bad, but truly good. The Cradle to Cradle® carpets will be positively designed products. No more 'using less of the poisonous substances' but careful choice of good materials that do not harm health or environment, leaving the carpet with only its benefits, not its guilt issues.
All material will be nutrients. Products will be manufactured entirely from materials which can be truly recycled, thus re-entering the technical cycle, or safely composted, thus re-entering the biological cycle.
Products will be designed for disassembly. Easy disassembly prevents contamination of the material streams and facilitates reutilization.

Please also see: Desso Values and Code of Business Conduct