Cradle to Cradle® Vision
It has always been important to Desso to make beautiful and beneficial products. Now a new dimension of quality is added to this aim: Cradle to Cradle® quality. Under this vision, quality no longer entails merely the tangible properties of the product, but also its effects on humans and the environment in the widest sense possible. It also entails the identity of the company that produced the product. Desso is now setting off on this challenging and inspiring path, accompanied by the wide vision and experience of EPEA. It has decided to become a Cradle to Cradle® company and to create Cradle to Cradle® products. Following are the details of Desso’s Cradle to Cradle® vision.
- Desso will incorporate the Cradle to Cradle® thinking into its systems.
- Desso will adopt a general goal of progress for the implementation of Cradle to Cradle®. It will periodically seek new Cradle to Cradle® horizons for its operation as a company and strive to reach them.
- Desso will not be less bad, but truly good. The Cradle to Cradle® carpets will be positively designed products. No more “using less of the poisonous substances” but careful choice of good materials that do not harm health or environment, leaving the carpet with only its benefits, not its guilt issues.
- Desso sees carpet as a nutrient. Products will be manufactured from materials which can be truly recycled, thus re-entering the technical cycle.
- Products will be designed for disassembly to improve recyclability. Easy disassembly prevents contamination of the material streams and facilitates reutilization.
