Cradle to Cradle®
In signing a partnership agreement with the Hamburg-based Environmental Protection Encouragement Agency (EPEA), DESSO has become the first carpet manufacturer in EMEA to adopt the Cradle to Cradle® design. It marks DESSO’s radical decision to move beyond ‘mere’ sustainability in producing its carpets and artificial grass, making a fundamental, sweeping advance in its already impressive environmental credentials. Cradle to Cradle® is a giant step forward, from Eco Efficiency to Eco Effectiveness.
Cradle to Cradle® design is about creating continuous cycles of both biological and technical ‘nutrients’. This means that products are made from pure components that are easy to disassemble, in order to create new products (= up cycling) in both the biological and technical cycles. They will have been produced using manufacturing processes which rely on renewable energy, and which seek to conserve water, and to embrace social responsibility. Customers can be sure that our products are made from environmentally friendly pure materials that are good for human health and are designed so that at their end of their useful lives, they can be biologically or technically recycled.
For more information, please download our Cradle to Cradle® brochure.
Photo: Prof. Dr. Michael Braungart (left) with Stef Kranendijk (right), CEO of DESSO