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Viktor&Rolf partners with Desso at their autumn/winter 2014 collection by transforming carpets to haute couture

11 July 2014 - Desso, the global carpets, carpet tiles and sports pitches company contributed to Viktor&Rolf’s Autumn/Winter 2014 Haute Couture collection - which was presented at the Paris Fashion Week on July 9th- by delivering red carpet material and supporting the finishing.

The designs allude to the spontaneous gesture of primitive clothing construction - asymmetric, wrapped, knotted - while blending into classic couture references. Animal skin motifs - leopard, zebra, and giraffe - are executed in shaved and laboriously hand-appliquéd carpet, which takes up to 300 hours per look to complete. The collection forms a surreal reference to fur as camouflage; as an ancient indigenous clothing material, as well as to animal print as the archetypal epitome of glamour.

Viktor&Rolf

“For Desso the exciting collaboration with Viktor & Rolf suits perfectly with our design vision. We want to stimulate co-creation with leading designers and use the power of creativity to find inspiring new ways to use carpet”

Alexander Collot d’Escury, CEO Desso

Viktor&Rolf

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“This is something that has never been done before, we are excited to have found a fantastic partner in Desso to make our red carpet dressing vision come true.”

Viktor Horsting and Rolf Snoeren

Viktor&Rolf A/W 2014 Haute Couture, with Desso Carpet

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Discover the entire Autumn/Winter 14 haute couture collection  here on Facebook

Photo credit: Peter Stigter. 

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